Tag Archives: marketing

How to Avoid Social Media Overload?

Hide your head in the sand and hope it all goes away?

As an author you sometimes feel like that, don’t you! You try and reach out on Twitter, your blog, Facebook and the list goes on, but time is short and there’s no real time for the positive meaningful interaction you need, for it to be worthwhile and enjoyable.

Flit from one platform to the other as the new fashion come along?

‘You must try Tick Tock,’ a fellow author cries, ‘It’s great!’

… or whatever the trending platform is at the moment. You spread your precious time more thinly than ever and take hours getting it all set up. It’s called familiarisation! Then you launch it in a big funfair, mentioning it on your other platforms. Your enthusiasm keeps the adrenalin going for a few weeks as you juggle all you were doing, with your new ‘social media pal’ and then what? Burn out!

‘I’m a writer’ I hear you cry, ‘and not a marketeer!’

I’m afraid all authors have to market their own books, unless they sell squillions and can pay for a publicist; even those debut writers with the big publishing houses. Finding a balance between writing, marketing and, well, life too, is tough at the best of times.

So, have we a magic bullet here at Eventispress?

Sadly no, but we do offer some sound advice:

  • Once you’ve chosen a platform, take time to establish yourself before moving on.
  • Post regularly, especially if it is your blog and connect with other bloggers by reading and commenting on their posts. That’s essential.
  • Be part of the community. Don’t just dip into it.
  • Make contacts and build relationships with other authors and readers.
  • Share areas of your own personal interest to show yourself as a ‘whole person’ who is engaged in life; interesting to know beyond books.
  • Ask other authors you have got to know as to what worked for them. Remember though, one authors plan to success may not work for you. You need to furrow your own path.
  • Make a marketing plan and try to keep to a loose schedule.
  • Allow a budget per year for paid marketing, for example Amazon ads (and Bryan Cohen gives wonderful free courses on this), blog tours, twitter tours and other marketing platforms.
  • This way you are not alone ~ your reach is far greater, as is your presence on the internet. You cannot do it all yourself.

The list goes on and I’m sure you could add to it.

Good luck!

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Everyone Likes Free Short Story

Continuing with marketing tips here on Eventispress, three of our authors are giving away short stories and encouraging readers to sign up for their newsletters:

Ian K Pulham’s Radical Action, is a standalone prequel to Ian’s debut novel Ticket to Eden:

Roderick Hart’s Back to the Wall, which includes some of the characters in his recent novel Interleaved Lives:

Author Diana Jackson’s short story is unrelated to her novels but has a quirky title, A Very Yellow Memory and like much of Diana’s work is fiction but has fragments of truth much in the flavour of The Healing Paths of Fife:

Let’s Zoom to Face to Face

As most businesses we at Eventispress have ‘met’ regularly on Zoom during the last couple of years, both as a whole group and in two’s, for particular in depth discussions, guidance and support. These meetings have been vital and energy giving, when the author’s life, especially during this pandemic, has been quite a lonely one.

‘You are the only people in my life I can really talk about writing issues with. My family and friends care, but they just don’t really understand,’ remarked one author.

We are pleased to say that our first ‘face to face’ meeting of our Bedfordshire contingent is taking place shortly. We hope it will help to:

  • Re-energize individual authors
  • Help to share and explore ideas for marketing
  • Discuss best approaches
  • Think of ways to be mutually supportive

The list could go on and on. Joining a writer’s group is similar but has a slightly different focus. More about that in another post. All of us at Eventispress have a goal to promote the Eventispress brand, as well as our own books. This is far easier than purely self promotion, where everyone benefits and everyone contributes.

Great News ~ Author Ian K Pulham is in the Luton News on line!

“Dunstable author’s delight as dystopian novel is published”

Click on this link to The Luton News to read the great publicity for the release of

Ian K Pulham’s debut dystopian novel ‘Ticket to Eden.’

Click HERE to read the full story

An Honest Reflection on 2020 for Eventispress

                                     Those were the days!

Eventispress is just about holding on, but only just.

With the sad passing of Nigel Lesmoir Gordon in January and the beginning of the UK wide lock down just after Diana Jackson’s book launch of her new novel MISSING Past and Present, to say that it has been a tough year for us (and everyone else) is an understatement.

Our writers, on the whole, focus on real events to spread the word and sell their books, with numerous author talks to groups and on the radio, with fairs and charity functions and sales in places of interest. We have always had a ‘local’ feel to our tiny part of this industry although, over the years, we have enjoyed regular orders from bookshops such as Waterstones and other Indie bookshops, for which we are truly thankful. Unfortunately this plethora of activity, including orders, has ceased.

We do hope to release our books for bookshops again shortly, but up until now distribution channels have been limited to non existent. Even with bookshops opening we believe they are focusing on existing stock and ‘safe bets.’ Our aim has never been to rely on Amazon, but to support bookshops and other organisations too. As all of our worlds have narrowed, however, we have realised that our marketing model is lacking in tapping into this vast online market and not only that, we do not have the resources or profit margins to do so effectively.

But all is not lost!

What have we been doing apart from thinking of family and friends during this pandemic?

  • Since we often support charities, we have prepared and published a book of ‘Kinghorn Lunch Club Social Memories‘ compiled by Yvonne Georgeson. This was not only positive in itself, but a moral booster to the contributors, who were often isolated throughout this time.
  • Author Brian Kerr is working hard on his third book which we hope to release before Christmas.
  • Author Diana Jackson hopes to a special  little book close to her heart shortly. More on that soon, we hope.
  • We have experimented with Amazon Ads with a focus on USA and this was positive until there was a problem with spoof or maybe Phishing ads, which we did not set up. This has caused the process to be halted while it is investigated by Amazon. It remains under investigation well over a month later with no resolution. The internet is a wonderful but also a dangerous place it seems.

We have, unfortunately, had to say that it is just not the right time to publish the novel of a new author we had hoped to support. If he is able to keep faith with us, then hopefully we will be able to shortly, but we don’t want to publish a book if we do not feel confident we can support it to achieve the author’s expectations, however worthy the novel.

We are a collaborative and with this in mind we hope to be looking for another author to join us when the industry begins to pick up again. This person will not only be a good writer but willing to get involved with the day to day running of Eventispress. A ‘tall order’ we know! A More details of this in the autumn.

That just leaves us to say do keep reading and writing. I don’t know about you, but this lock down has been made all the more bearable with books!