Tag Archives: advice for a debut author

PUBLISHING A BOOK? ~ IT’S A GAME OF TWO HALVES by Author Brian Kerr

Savour the moment your book is published

So, you have just published your book: possibly your first – and it looks great.  Congratulations!  It is time to savour the moment. You have in your hand – or on your screen – the output from months, or perhaps years, of hard slog.  Sure, there have been some good moments but it mostly has been about gritted teeth and working at it. You deserve to enjoy the moment, but don’t become lost in the euphoria, and not think about how to sell it.

What next?

No matter how often you tell yourself it is not about the sales, or money, or recognition, it would be nice if someone read it, or better still bought a copy or even better lots of copies. Yes of course you have thought about a launch, and you have set aside a pile to pass on to friends and family and those who pitched in and helped along the way.  They deserve a free copy – but not absolutely free.   Perhaps a review could be encouraged.  A beer and sandwich session in a local pub with a book priced at a small mark down on Amazon, will start the process.  Worth the cost of a few beers?

…but remember, you are a new author to the block and you need to reach out to others but how?

Great Marketing Ideas for reaching out

Would your new readers and friends take a small pile of flyers to leave with other friends, or in the pub?  Are they a member of a book club and this is a good time to ask if book clubs are active in your area? Make sure the organiser of the club is aware that there is a published author on the doorstep.  Book clubs will often give an author a few moments if only to have a new voice in the room.

What’s App and other platforms such as Instagram and LinkedIn ~ the list goes on

For some people the business of networking is second nature and dropping in a reference to a new book would not seem intrusive.  For others the idea of self-publicity is cringeworthy.  Many neighbourhoods have shared WhatsApp groups and you can be sure that a reference to a new author with an invitation, ‘to look it up on Amazon’, will be more interesting than a moan about the parking of the need to find a plumber.

The list of useful initiatives worth a try is lengthy and can be exhausting.  Do you have presence on LinkedIn for example? This can be like a ripple in a pond?  Worth a try but be aware this will also attract offers of all types of publicity service, at a price. These may be tempting as you may want to move on to a new book or simply playing more golf

There are lots of ideas out there and it is worth making a list and dipping your toe in the water.  Many ideas will not appeal but you may be surprised at how the doors do open.

One final thought …

Before you finish the champagne a few sobering facts.  In 2020 UK book sales rose to exceed 200 million. The figure for new titles is more difficult to pin down:  in 2018 there were 185,000 new ISBN numbers issued. That would mean that, if my calculator copes with all the zeros, you need sell more than 1000 copies to beat the average unit sales.

Time to go and sell!

Eventispress adds: “It’s hard to begin at ground zero without a huge marketing budget from your publisher, but even those authors published by the large companies have to start at the beginning.

Best of luck!

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