Category Archives: marketing

Eventispress Authors are on the road again!

Author Diana Jackson has been out and about this morning in Fife. She describes the event but also passes on some pertinent advice. She writes:

I enjoyed a warm reception at the Cupar Probus group this morning. There was an appreciative buzz in the audience as I gave my talk on

‘Early Women Aviators ~ Before and During WW1’

At the end I shared a video of some of the earliest planes of the Shuttleworth Collection, Bedfordshire, to give flavour to my talk and bring to life the daring feats achieved by these women in such fragile planes.

Although I sold a few books a remark made was that folks don’t take so much cash about with them these days, which is certainly something to think about if you are giving talks. Maybe us authors need to look into card readers.

In my less than organised state after lock down I also forgot to take my business cards ~ vital for leaving details for folks to look you up after the talk or get in touch with you.’

Author Diana Jackson

If you would like any Eventispress authors to give a talk locally, then you can contact us: enquiries@eventispress or get in touch with the author directly, which you can do on their websites. Click on the tabs above for the link.

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Twitter News Unwrapped

What’s the latest news?

Click the picture for “Twitter confirms fee for blue tick verification” ~ BBC

Here’s another recent article from the BBC: “Ten Days of Twitter Chaos” to give you more background info.

Getting Twitter Verification

The main thrust of the article above by the BBC is getting Twitter Verification:

“The platform will charge users who want a blue tick verified account $8 (£7) a month, after initial reports of a $20 monthly fee were met with complaints by some celebrities, including author Stephen King.” BBC article on the link above.

Eventispress’s view is that ‘For most of us ordinary mortals, we will not need verification or a blue tick; unless you are famous, make loads of money, have loads of money, wish to stroke your own ego, or you have problems with anyone impersonating yourself on social media.’

If you would like to look into it or apply, here’s the link:

How to Get Verified on Twitter

Why do authors use Twitter?

  • To reach and engage with readers
  • Because (and is it a myth?) that publishers see the number of followers as a gauge to popularity and marketability. Read Ol Adams great article on this: “How Many Followers do you Need to get a Book Deal?”
  • To publicize news and events in your writing life
  • To share tips, useful links and news with other authors.
  • To relax, unwind and just have fun tweeting!

Why are some users are leaving Twitter?

The Guardian says the following:

“Left-leaning users leave Twitter in protest at Musk takeover”

This makes an interesting read as to who has gained momentum and who has lost out in the take over.

We’ll give Eventispress the final say here,

‘For most everyday authors on Twitter our advice is take no notice. If you find Twitter a good way of reaching out to folks, readers, friends and other authors and more than that if you enjoy being on Twitter, then we suggest you carry on regardless, but of course it is your choice.’

The Benefits of Eventispress Team Meetings

An Author’s Bubble

Be honest. Most authors start in their own little bubble. Hopefully they soon link up with other authors for:

  • mutual support,
  • sharing ideas,
  • promoting each other’s work,
  • generally spreading the word.

After all, other authors sharing the news of a fellow author’s book adds a whole new audience into the mix. If we don’t open ourselves up for this opportunity we miss a whole exciting dimension of being an author but also, don’t forget:

‘Authors are readers too!’

So on to Eventispress Team Meetings

When we meet, usually on Zoom, we can share:

  • our joys and successes
  • our frustrations
  • our ideas
  • arrange to meet up to plan promotional activities
  • any business news and updates too, to ensure Eventispress runs as we would all like it to, for the benefit of all.

Going forward and summary

The day after our authors are already getting together locally, taking forward ideas and planning their next events.

The most important outcome of these meetings, though, is the BUZZ!

They leave us feeling optimistic, a feel good factor and above all no-one feels alone.

Thanks Team!

A Successful Weekend Event

Here’s a great picture of two of out authors, Ian K Pulham and Brian Kerr, plus Peter who will be bringing his debut novel out early next year at their bookstall last weekend.

Feedback:

‘The weekend was great. ‘

‘It was good to network and speak to potential readers.’

‘The venue at St Andrew’s Art Exhibition in Ampthill and the location beside the coffee and cakes was perfect.’

‘we all sold some books.’

Sounds like a good weekend was enjoyed by all.

Just shows it doesn’t have to be a book fair or bookshop.

Well done chaps!

Eventispress authors are out and about this weekend.

At St Andrew’s Art Festival ~ Ampthill

See website for more details

Eventispress Authors Brian Kerr and Ian K Pulham will have their books for sale at St Andrew’s Church Art Festival in Ampthill, Bedfordshire, this weekend. They will each be making an appearance through the couple of days.

Ian’s gripping novel is set in Bedfordshire, especially the Dunstable Downs:

Ticket to Eden

All of Brian’s interesting non fiction books explore environmental issues, two are based in Bedfordshire:

An Unassuming County &

A Certain Degree of Magnificence

and his latest How to Value a Skylark looks at UK wide issues.

Also present is our website designer and writer Peter, who will be releasing his debut novel with us early in 2023.

Many thanks to the folks at St Andrew’s for allowing us to join them.

How to Avoid Social Media Overload?

Hide your head in the sand and hope it all goes away?

As an author you sometimes feel like that, don’t you! You try and reach out on Twitter, your blog, Facebook and the list goes on, but time is short and there’s no real time for the positive meaningful interaction you need, for it to be worthwhile and enjoyable.

Flit from one platform to the other as the new fashion come along?

‘You must try Tick Tock,’ a fellow author cries, ‘It’s great!’

… or whatever the trending platform is at the moment. You spread your precious time more thinly than ever and take hours getting it all set up. It’s called familiarisation! Then you launch it in a big funfair, mentioning it on your other platforms. Your enthusiasm keeps the adrenalin going for a few weeks as you juggle all you were doing, with your new ‘social media pal’ and then what? Burn out!

‘I’m a writer’ I hear you cry, ‘and not a marketeer!’

I’m afraid all authors have to market their own books, unless they sell squillions and can pay for a publicist; even those debut writers with the big publishing houses. Finding a balance between writing, marketing and, well, life too, is tough at the best of times.

So, have we a magic bullet here at Eventispress?

Sadly no, but we do offer some sound advice:

  • Once you’ve chosen a platform, take time to establish yourself before moving on.
  • Post regularly, especially if it is your blog and connect with other bloggers by reading and commenting on their posts. That’s essential.
  • Be part of the community. Don’t just dip into it.
  • Make contacts and build relationships with other authors and readers.
  • Share areas of your own personal interest to show yourself as a ‘whole person’ who is engaged in life; interesting to know beyond books.
  • Ask other authors you have got to know as to what worked for them. Remember though, one authors plan to success may not work for you. You need to furrow your own path.
  • Make a marketing plan and try to keep to a loose schedule.
  • Allow a budget per year for paid marketing, for example Amazon ads (and Bryan Cohen gives wonderful free courses on this), blog tours, twitter tours and other marketing platforms.
  • This way you are not alone ~ your reach is far greater, as is your presence on the internet. You cannot do it all yourself.

The list goes on and I’m sure you could add to it.

Good luck!

Celebrating Blogging Bookshops!

Diana Jackson’s first ever book-signing event at Horatio’s Ampthill, which sadly is no more!

We love real bookshops here at Eventispress. In fact all authors should make friends with their local bookshops and be a customer. The mutual support is great karma!

It is also a delight to see bookshops blogging about books, giving us updates of releases, events and news. We like the small independent blogs best; those that give an individual and local flavour.

Here are a few independent bookshop blogs we’ve discovered around the UK:

Portobello Bookshop blog in Edinburgh

Book a Blog in Oswestry

The Mad Hatter Bookshop Blog in Burford

The Riverside Bookshop Blog in London

The large chain bookstore blogs

…also give you a fantastic flavour of trends, best sellers and new releases:

Waterstones Book Blog (who have always been supportive of us at Eventispress)

Foyles Book Blog (who have several of our books on their on line site)

Blackwell’s Bookshop Blog (who have certainly been supportive of us in the past, especially up in Edinburgh and down in Cambridge)

How to support your favourite Bookshop from your own armchair:

Just before lock-down we highlighted online bookshops which gave you the opportunity to send a percentage to your favourite local bookshop. Now a few more sites like this have set up, for those still in the ‘buy everything on line’ mode. Here are the ones we know about:

Hive supports indie bookshops

also Bookshop.org

and IndieBookshop.com

Where are the best bookshops in the UK?

says the Guardian

says Skinny! ~ the best bookshops in Scotland

says Books and Bao

Do you have a favourite bookshop, or are you a bookshop owner who blogs? Do let us know and we’ll mention you too.

Why and When is it Valid to Update Fiction, Memoir and Other Genre

In our last post by author Brian Kerr we looked at specific reasons why it is good to revise non fiction. Here we look at our wider publications:

To improve an earlier novel to re-release to a new audience

Author Diana Jackson was one of the founding writers in Eventispress, taking back the rights of her debut novel Riduna and rereleasing it under the Eventispress umbrella.

As Diana says, “You learn so much, the more you write, and by the time I wanted to rerelease Riduna, I had already completed the manuscript for its sequel Ancasta and had begun to write a third novel. When I read it afresh I knew I could improve it, making the story line crisper and deleting some of the waffle ~ well written waffle maybe, but nevertheless I felt some of it had to go!”

To give a book that extra polish if it was once self-published, but it is now being released under the arm of a small publisher

Author Roderick Hart is rereleasing his novel The Ears of a Cat with us shortly, having self published it a few years ago.

Rod writes, “Since The Ears of a Cat is now to be published by Eventispress, which makes sense because it is in the same series as Interleaved Lives, I felt I needed to work on parts I just wasn’t 100% happy with, before the Eventispress team read it for the final edit and approval.

To amend chronological details of dates

As Diana Jackson explains,

When I wrote MURDER, Now and Then to be published in 2014 I was predicting a world in 2019, one hundred years after the first murder took place. Once 2019 came along there were two good reasons to rewrite bits:

  1. Some of the chronological happenings were not synchronized with the real world in 2019 and although I had guessed the future pretty well, I’d got some of it wrong too.
  2. Also, the book takes you through WW1 and bringing it up to date before rereleasing it in 2018 was too good a centenary to miss.

To respond to any constructive criticism in reviews

We are grateful for the positive and enthusiastic reviews for our books and we are not advocates of taking negative reviews too seriously. We believe in the quality of our books, but there are times when constructive criticism should be acted upon if possible.

An example could be “I enjoyed the book but found too many names beginning with ‘H’ quite confusing.”

It is a big thing to revise and rerelease a book but if the effort is to be made, then correcting something like this could be really good to ensure optimum pleasure for the reader.

And finally …

If you are doing a new promotion to reach new audiences or releasing the next one in the series and there’s that one thing that niggles you about your book, then we say go for it!

We are flexible enough at Eventispress to work with authors to achieve their goals. That’s partnership for you.

PUBLISHING A BOOK? ~ IT’S A GAME OF TWO HALVES by Author Brian Kerr

Savour the moment your book is published

So, you have just published your book: possibly your first – and it looks great.  Congratulations!  It is time to savour the moment. You have in your hand – or on your screen – the output from months, or perhaps years, of hard slog.  Sure, there have been some good moments but it mostly has been about gritted teeth and working at it. You deserve to enjoy the moment, but don’t become lost in the euphoria, and not think about how to sell it.

What next?

No matter how often you tell yourself it is not about the sales, or money, or recognition, it would be nice if someone read it, or better still bought a copy or even better lots of copies. Yes of course you have thought about a launch, and you have set aside a pile to pass on to friends and family and those who pitched in and helped along the way.  They deserve a free copy – but not absolutely free.   Perhaps a review could be encouraged.  A beer and sandwich session in a local pub with a book priced at a small mark down on Amazon, will start the process.  Worth the cost of a few beers?

…but remember, you are a new author to the block and you need to reach out to others but how?

Great Marketing Ideas for reaching out

Would your new readers and friends take a small pile of flyers to leave with other friends, or in the pub?  Are they a member of a book club and this is a good time to ask if book clubs are active in your area? Make sure the organiser of the club is aware that there is a published author on the doorstep.  Book clubs will often give an author a few moments if only to have a new voice in the room.

What’s App and other platforms such as Instagram and LinkedIn ~ the list goes on

For some people the business of networking is second nature and dropping in a reference to a new book would not seem intrusive.  For others the idea of self-publicity is cringeworthy.  Many neighbourhoods have shared WhatsApp groups and you can be sure that a reference to a new author with an invitation, ‘to look it up on Amazon’, will be more interesting than a moan about the parking of the need to find a plumber.

The list of useful initiatives worth a try is lengthy and can be exhausting.  Do you have presence on LinkedIn for example? This can be like a ripple in a pond?  Worth a try but be aware this will also attract offers of all types of publicity service, at a price. These may be tempting as you may want to move on to a new book or simply playing more golf

There are lots of ideas out there and it is worth making a list and dipping your toe in the water.  Many ideas will not appeal but you may be surprised at how the doors do open.

One final thought …

Before you finish the champagne a few sobering facts.  In 2020 UK book sales rose to exceed 200 million. The figure for new titles is more difficult to pin down:  in 2018 there were 185,000 new ISBN numbers issued. That would mean that, if my calculator copes with all the zeros, you need sell more than 1000 copies to beat the average unit sales.

Time to go and sell!

Eventispress adds: “It’s hard to begin at ground zero without a huge marketing budget from your publisher, but even those authors published by the large companies have to start at the beginning.

Best of luck!