Category Archives: Diana Jackson

THE IMPORTANCE OF BOOK SIGNINGS

Signing books for the public in bookshops is not the reserve for just rich and famous authors. In this post we will look at the ‘how to organise’ and also ‘how to be at the event.’

Of course, the cost of petrol can make events far and wide not viable which is a shame but, nevertheless, supporting and building a positive repartee with your local bookshop is essential in the life of an author, as well as the opportunity to meet new readers.

A) How to organise a book-signing

  • Visit your local bookstore regularly.
  • Choose a quieter time to visit and discuss your book with the manager (in the case of Waterstones they usually have a designated person who arranges events. You may have to make an appointment by email first)
  • Offer them a free copy to read.
  • Negotiate a discounted price. (40 – 60 % is usual)
  • If it is an Indie Bookshop they may be willing to buy books directly from your stock, in which case it is more worthwhile to you both. Be prepared to be flexible.
  • If it is a large book company then they are likely to order from a main distributor, such as Gardners. Your discount will then be set by your publisher and negotiated by them.
  • Your enthusiasm will bring you rewards. Don’t forget it is a two way thing. Both should benefit.
  • Try if you can to organise the date to coincide with an event related to your book ~ eg the date Queen Victoria came to the throne, the opening of the London Underground etc

How to be on the day

  • Publicise the event beforehand on your website, blog on Twitter or Facebook. (You could encourage a few friends to come in to make a buzz and spark interest)
  • Don’t be pushy. Make eye contact and smile, but certainly don’t follow readers around the store.
  • Readers are only too willing to chat. Be open and friendly and enjoy the banter, even if it is about their own writing project. Be enthusiastic for them and make suggestions if appropriate.
  • Have a giveaway of a bookmark or business card to give to those buying the book, but also to other folks. They might go home and check you up on Amazon or your website first.
  • Ask if they would like a personal message and make sure to spell their name correctly.
  • Have a sheet for folks to sign up for your newsletter.
  • Practice your signature, especially if it is a pen name.
  • Be courteous to the book sales people and thank them.

Author Diana Jackson writes:

“When my Riduna Series was first published I travelled up and down the country from Alderney in the Channel Islands to Southampton, throughout Bedfordshire and Hertfordshire, not to mention more unusual events at the Shuttleworth Collection bookshop, who also stocked my second book ‘Ancasta Guide me Swiftly Home,’ where I gained so much support when researching the aviation aspects of the novel.

I enjoyed the events because, not only did I sell books but I had the chance to meet and talk to readers. I had a special relationship with our local indie bookshop in Ampthill called Horatio’s, which, sadly to say, is no more, but Waterstones were extremely supportive too.

You say to encourage a few friends to come in. At Luton, Waterstones, so many folks I knew popped in from Barnfield College where I worked, that I hardly had time to talk to the public. It was quite a party atmosphere and the store loved it!”

HOW CAN SMALL PRESSES ENJOY BOOKSHOP SUCCESS?

It is important to acknowledge bookshops and give them thanks, because all of our authors now have the same treatment on bookshop websites as they do on Amazon, with author bio, descriptions of books and reviews.

It is harder for small presses like us to be visible in actual bookshops up and down the country, especially following the pandemic shut down, because we are in competition with all the huge publishing companies. This is an area we are working on both by email and by physically visiting and supporting bookshops ourselves.

Let’s look at author Brian Kerr’s books:

Please check out his pages on:

BRIAN KERR’S PAGE ON WATERSTONES

FOYLES

HIVE and WH SMITHS for Skylarks only

Hive is an on line bookshop where you can give a percentage of the sale to support a local indie bookshop of your choice. Ignore the ‘OUT OF STOCK.’ It is the cheapest site on the market to purchase the book and it will take a few days for the order to come through.

Brian’s books have always had orders from bookshops, especially locally in Bedfordshire, with whom we have a good relationship.

Author IAN K PULHAM’S debut novel

Ticket to Eden is on the WATERSTONES

website too.

Author DIANA JACKSON has several books on WATERSTONES including Riduna, Ancasta, Murder Now and Then, her latest mystery Missing Past and Present

and The Healing Paths of Fife, which is also on WH SMITHS.

Diana Jackson’s books have been stocked in bookshops in Bedfordshire, the south of England and on the Channel Islands.

However, all of our books can be ordered from any good bookshop.

We’ll let you know the progress we make in changing attitudes and acknowledging the contribution to publishing small presses like us make.

Everyone Likes Free Short Story

Continuing with marketing tips here on Eventispress, three of our authors are giving away short stories and encouraging readers to sign up for their newsletters:

Ian K Pulham’s Radical Action, is a standalone prequel to Ian’s debut novel Ticket to Eden:

Roderick Hart’s Back to the Wall, which includes some of the characters in his recent novel Interleaved Lives:

Author Diana Jackson’s short story is unrelated to her novels but has a quirky title, A Very Yellow Memory and like much of Diana’s work is fiction but has fragments of truth much in the flavour of The Healing Paths of Fife:

Author Diana Jackson continues to explores Post Covid Marketing Strategies ~ Getting back to author talks

Diana writes:

“Like author Brian Kerr, I am beginning to give author talks once more. In fact, with Zoom, I did not totally pause these activities, giving two talks during the pandemic.

I have two bookings for this year, one later this month and another in November. Nothing like the five I did in 2019 before the first lock down, but it is early days. We are also only just coming out of mask wearing towards the end of April up here in Scotland, and so we don’t have quite the same sense of normality that those down south are enjoying.

I have two themes at the moment:

  • Coincidences in the life of an author
  • Early female aviators and other interesting flying facts

These talks have so many benefits:

  1. Getting to know new readers and a wider audience
  2. Exploring themes related to my writing
  3. Sharing interesting ideas gleaned whilst researching, many of which do not get into my novels.
  4. Hopefully selling some books too (I usually give a special offer and round the price to the nearest pound for ease of change giving. At first I took a bag of pound coins and pennies for £8.99, but decided very soon that it was a bit silly!)”
  5. It is most enjoyable, especially the conversation afterwards.

Eventispress writes:

“If you would like any of out authors to give a talk you could get in touch with us at Eventispress:

enquiries@eventispress.co.uk

or click on the author page and contact each directly. “

Websites and Blogs of our Current Authors

who have books about to be launched by us or who have published books in the last two year:

Diana Jackson ~ Diana Jackson Author

Roderick Hart ~ Fragmented Mind

Ian K Pulham ~ Don’t Mess with my Head

(work in progress on this website)

Brian Kerr ~ Beds Country File

EVENTISPRESS BOOKSHOP WINTER SALE!

We are having a winter sale here at Eventispress from

9th November 2021 to 9th March 2022

The following books will be reduced for order from bookshops only:

HOW TO VALUE A SKYLARK by BRIAN KERR

was £15 now £12.50

A CERTAIN DEGREE OF MAGNIFICENCE by BRIAN KERR

AN UNASSUMING COUNTY by BRIAN KERR

was £12.50 now £10

MISSING Past and Present by DIANA JACKSON

reduced to £8.99

Supporting Worthy Causes

Eventispress always aims to support worthy causes where they can, in two different ways:

Publishing books for charities to sell themselves:

  • The Original Warden Pear by Margaret Roberts is sold in aid of The Warden Abbey Community Vineyard in Bedfordshire. 100% profits go to that charity. They control the sales and hold copyright to the book. Although most of the books are sold through local venues and at the vineyard open days, it is also available on Amazon too.
  • Kinghorn Lunchclub Social Memories by Yvonne Georgeson is a compilation of life stories written by the elderly members of this lunchclub. The publication of this little book during the lock down was perfect timing, because it lifted the spirits of those who were isolated. 100% of the proceeds go to the club. It is mainly sold locally but it is also available on Amazon.

Authors who give part or all of the profits to charity

Author Diana Jackson has always supported causes close to her heart.

The Life and Demise of Norman Campbell published in 2012 and the majority were given or sold to family all over the world but 25% was given to Cancer Research UK in the first year of publication.

The Healing Paths of Fife published in 2017 gives 100% of gross profits from local booksales, orders through bookshops and on Amazon and has raised £673 to date to local causes, mainly The Kirkcaldy Foodbank. This is gross profit. We only charge for the price of the printed book.

Whether you are an author or small Indie Press like ourselves, a useful post which gives you all the information you need to know if you wish profits from sales of books to go to worthy causes can be found on Self Publishing Relief.

The most important thing is to keep careful records.