How to Avoid Social Media Overload?

Hide you head in the sand and hope it all goes away?

As an author you sometimes feel like that don’t you! You try and reach out on Twitter, your blog, Facebook and the list goes on, but time is short and there’s no real time for the positive meaningful interaction you need for it to be worthwhile and enjoyable.

Flit from one platform to the other as the new fashion come along?

‘You must try Tick Tock,’ a fellow author cries, ‘It’s great!’

… or whatever the trending platform is at the moment. You spread your precious time more thinly than ever and take hours getting it all set up. It’s called familiarisation! Then you launch it in a big funfair, mentioning it on your other platforms. Your enthusiasm keeps the adrenalin going for a few weeks as you juggle all you were doing, with your new ‘social media pal’ and then what? Burn out!

‘I’m a writer’ I hear you cry, ‘and not a marketeer!’

I’m afraid, all authors have to market their own books unless they sell squillions and can pay for a publicist, even those debut writers with the big publishing houses. Finding a balance between writing, marketing and, well, life too is tough at the best of times.

So, have we a magic bullet here at Eventispress?

Sadly no, but we do offer some sound advice:

  • Once you’ve chosen a platform, take time to establish yourself before moving on.
  • Post regularly, especially if it is your blog and connect with other bloggers by reading and commenting on their posts. That’s essential.
  • Be part of the community. Don’t just dip into it.
  • Make contacts and build relationships with other authors and readers.
  • Share areas of your own personal interest to show yourself as a ‘whole person’ who is engaged in life and interesting to know beyond books.
  • Ask other authors you have got to know as to what worked for them. Remember though, one authors plan to success may not work with you. You need to furrow your own path.
  • Make a marketing plan and try to keep to a loose schedule.
  • Allow a budget per year for paid marketing, for example Amazon ads (and Bryan Cohen gives wonderful free courses on this), blog tours, twitter tours and other marketing platforms.
  • This way you are not alone ~ your reach is far greater as is your presence on the internet. You cannot do it all yourself.

The list goes on and I’m sure you could add to it.

Good luck!

Celebrating Blogging Bookshops!

Diana Jackson’s first ever book-signing event at Horatio’s Ampthill, which sadly is no more!

We love real bookshops here at Eventispress. In fact all authors should make friends with their local bookshops and be a customer. The mutual support is great karma!

It is also a delight to see bookshops blogging about books, giving us updates of releases, events and news. We like the small independent blogs best; those that give an individual and local flavour.

Here are a few independent bookshop blogs we’ve discovered around the UK:

Portobello Bookshop blog in Edinburgh

Book a Blog in Oswestry

The Mad Hatter Bookshop Blog in Burford

The Riverside Bookshop Blog in London

The large chain bookstore blogs

…also give you a fantastic flavour of trends, best sellers and new releases:

Waterstones Book Blog (who have always been supportive of us at Eventispress)

Foyles Book Blog (who have several of our books on their on line site)

Blackwell’s Bookshop Blog (who have certainly been supportive of us in the past, especially up in Edinburgh and down in Cambridge)

How to support your favourite Bookshop from your own armchair:

Just before lock-down we highlighted online bookshops which gave you the opportunity to send a percentage to your favourite local bookshop. Now a few more sites like this have set up, for those still in the ‘buy everything on line’ mode. Here are the ones we know about:

Hive supports indie bookshops

also Bookshop.org

and IndieBookshop.com

Where are the best bookshops in the UK?

says the Guardian

says Skinny! ~ the best bookshops in Scotland

says Books and Bao

Do you have a favourite bookshop, or are you a bookshop owner who blogs? Do let us know and we’ll mention you too.

A Round Up of Interesting Articles on the Publishing World

Listening out for publishing news!

A) Copyright Laws

Should we be worried about the changes in Copyright regulations in the UK? Click on the article:

Text and Data Mining as a Copyright Exception by Porter Anderson @ The UK Publishing Association

B) Price of paper

New warning about the increase in the price of paper:

See Publishing Perspectives excellent post.

C)Amazon’s real bookshop

Amazon dipped its toes in the world of bookstores. Here’s how it went:

‘Down but not Out’ by Terry Madelev from Leeds.

D) Impact of two major publishing houses

What would the possible merger of  Simon & Schuster and Penguin Random House be on the publishing world?

Post by Crikey.org.

Eventispress News

It has been our busiest year ever at Eventispress. We are a collective publishing company ran by authors. Everyone has their say in the business and everyone contributes. We are all individual authors but we are not alone.

OK, this scroll through summer news in the publishing world is by no means exhaustive. Please drop us a link in the comments if you know more.