Marketing Tips from author Brian Kerr

MEETING THE READERS

Brian writes:

“It may be spring but if you are charged with the task of lining up a list of speakers for your club or society next winter, this is the time to be active.  Suddenly face to face meetings with tea and biscuits, or perhaps wine and cheese in more affluent parts of the country, is back in fashion and speakers are in demand. Church groups, Rotary clubs, University of the Third Age, WI gatherings are all fruitful contacts.

In the last few weeks, I have spoken to a gathering of geologists in a school – only about a dozen; and a U3A group – in excess of fifty in a room at the back of a pub in Luton. This does generate book sales on the day – making the books a round price of £5, £10, or £15 helps otherwise there is a messy problem of carrying old fashioned coins as change.

Book clubs are interested in meeting a local author and many people have an interest in self-publishing which they have read about but few understand.  There is also an informal network of speakers and your name often is passed on generating more speaking engagements.

Some groups with sound finances will even pay for a speaker.  There is usually an acceptable scale of charges so it is best to find out the going rate before they pose the question.”

Good luck

Brian Kerr’s latest release is How to Value a Skylark ~ The Countryside in a Time of Change

available in Waterstones

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